Showing no signs of having just run a 2:02 marathon, I was struck by how calm, determined and humble Eliud was - and how to an untrained eye, you'd hardly realise he was one of the world's leading sportsmen. Launching the campaign on the 65th anniversary of Bannister's feat, the parallels were obvious - as was the sense of history around what Eliud was hoping to achieve.Įliud had been in the UK for the London Marathon - and arrived in Oxford just two days after breaking the course record.
We'd also captured content with Eliud at the Iffley Road Running Track in Oxford - the site where Roger Bannister broke the four-minute mile barrier in 1954.
Of course, our work on #INEOS159 had already started well before 6th May.Īfter pitching and winning the business, we at The Playbook got to work creating the digital strategy for the campaign - setting the foundations for an event that planned to capture the attention of the world.
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